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Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company’s brand icon. The original design was modified by a commercial artist and has continued to change over the years.
Mr. Peanut has appeared in many TV commercials as an animated cartoon character. More recent commercials have shown him stop-motion animated in a real-world setting.
In 2006, Planters conducted an online contest to determine whether to add a bow tie, cufflinks, or a pocket watch to Mr. Peanut. The public voted for no change.
While the character’s television commercials were often accompanied by an elegant accented narrator, Mr. Peanut never had dialogue. On November 8, 2010, Planters announced that Mr. Peanut would officially be given a voice, supplied by American actor Robert Downey Jr.
In 2011 Mr. Peanut’s “stunt double” named Peanut Butter Doug was introduced to tie in with the Planter’s Peanut Butter launch. The character is voiced by Kevin Dillon.
Planters announced on July 1, 2013, that its mascot, Mr. Peanut, would be voiced by comedian and Saturday Night Live alumnus Bill Hader, who, ironically, is sometimes allergic to peanuts.
In 2017, the Virginia General Assembly passed a joint resolution commending Mr. Peanut.
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